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Hundreds of articles for game developers
Insights and thought leadership about the gaming industry on the GameAnalytics blog.
#Commentary
Exploring Sugartown: Zynga’s NFT-Powered Universe
As Zynga releases their first Web3 game – Sugartown. Rather than in-app purchases or advertising, the game would rely on players buying, trading (and potentially earning) assets. Here's everything we know, and what it means for you.
#Interviews
Kid-Focused Design: The Secret to Engaging 750M Young Gamers
PK XD has over 500 million downloads on Android alone. It gets 30 million views on YouTube every week. And their average session length is 25 minutes a session, with people playing around an hour and a half a day. So what's the secret behind their success? Here's what we know.
#Guest posts
Generative 3D creation with AI prompts
AI is evolving fast. From image generation to artificial assistants, we're seeing more uses for AI hit the market. 3D modeling included. Our friends at Sloyd are launching AI text prompting in their 3D web editor. They've shared all of the details for their latest release.
#Spotlights
Adapting to the changing games market: a Zynga spotlight
Every company has its ups and downs. But it’s how they regroup that matters. And Zynga is no different. so we thought we’d dive into what they did and how they came out the other side as one of the most successful mobile gaming companies in the world.
We dive into Zynga’s strategy and how they recovered from losing half their revenue to rise back to $720 million a quarter.
#Product updates
GameIntel market insights coming to GameAnalytics!
Following our major V3 update, we're keeping the releases coming. Get ready as GameAnalytics and GameIntel unite, bringing your game's KPIs and wider market insights together in one straightforward view. Better insights are on the horizon!
#Commentary
Using AI to Supercharge Your Game Art Design
Discover how tweaking AI tool settings can help you generate varied art styles, produce better concepts, and speed up the process from prototype to final design. With AI on your team, creating unique game art has never been easier or faster.
#News
Meet with us at Gamescom and Devcom 2023!
We're very excited to share that we're headed to Gamescom 2023! What's more, we'll also be around in Cologne a couple of days earlier for Devcom. It's an excellent opportunity to catch up and share all the latest happenings at GameAnalytics.
#Guides
From Zero to Hero: Tracking Key Success Pillars in Gaming
Our COO, Allison, recently joined Mobvista for the first episode of their "From Zero to Hero" video series. Watch the video today for a detailed overview into tracking three essential pillars of gaming success: Acquisition, Engagement, and Monetization.
#Commentary
Apple’s Vision Pro: what will it do for the gaming industry?
Apple's new mixed-reality headset, Vision Pro, sets the stage for a revolution in spatial computing, presenting unique opportunities and challenges for developers preparing for a future shaped by immersive technologies.
#Commentary
Will big brands buy more gaming ad space?
Could we see brands massively increase their in-game advertising budgets? Despite the promising predictions, some hurdles remain, including brand-safe slots, effective ad performance tracking, and a less than stable economic climate.
#Product updates
GameAnalytics awarded ePrivacy Seal
At GameAnalytics, we understand the complex landscape of data protection laws and their importance to your business. It's with great pleasure that we announce leading GDPR and data protection practices with our achievement of the ePrivacy Seal.
#Guest posts
Optimize Your Hyper/Hybrid-Casual Game Advertising in 2023
What are the best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you’re running? Learn more in this guest post and interview with Voyager Growth's founder.
#Product updates
GameAnalytics H1 Update: New Product Improvements!
It’s been a busy time since February, when the largest update in GameAnalytics history was launched. Read on for more information about what’s changed recently, and new functionality coming to the platform very soon.